Website Basics
What do visitors look for when they browse a website? Content and information? Nice Design? Easy Browsing? Clean and Clear? We believe all the above ingredients are important. Certainly, some ingredients may be more important for certain websites.

Content Development
Your website content is of fundamental importance to the visitors who come to your site. How do you know you have superior content? Check your website content against those of your competitors. This is the easiest way to evaluate your own site. If your website has quality content but there are random spelling errors, wrong sentence structure and grammatical erros, then you imagine what impression your visitors have of your business and its products/services. This may sound minor and negligible, but it will work its way to construe the standard and quality of your company, ultimately affecting your company's image and a visitor's confidence in purchasing your products/services. Sadly, we see many grammatically wrong web content out there which will only tarnish your company's image. Though perfect English/language on your website will not guarantee number one ranking or sales increase, it is nonetheless essential for many aspects such as image, confidence, professionalism, etc.

Design and Ease of Browsing
It's important for your website to have great look and feel. Who wants to browse a semi-functional website (with some buttons not clickable and missing pages)? Just like your business flyers and brochures, your website needs to look good and comfortable. Design and functionality should work together to create a nice

impression and user-friendliness for your visitors' browsing experience. This aspect of your website involvesdesigner's and programmer's ability to integrate great/good design with real functionality and ease of browsing.

Website - Beyond the Basics
Is your website searchable? Your website needs to be searchable by whoever your prospects are. What is the point of having great and useful information but no one can find it and read it? Your visitors are potential customers. Before you expect to see visitors coming to your site, can visitors find their way to your site? This is a big question but of utmost importance in the virtual world. This involves link building, optimisation for search engine listing, etc.

Many web design packages claim to include 'meta' insertion and keyword optimised. But when your website is done and uploaded, your website is sitting somewhere 10 pages down the list, if you are lucky, or some are not even searchable.

Web Marketing/ Online Marketing
How are you driving people to your website? Name cards? There is nothing wrong passing out namecards and inviting people to visit your site. But that should not be the only means for your website traffic. It should be a combination of offline and online effort.

Feasible Marketing provides feasible and affordable web management services, the Web Management Program. In the market, some web management programs provide information updates only. Our management program include information update as well as continual fine-tuning of your website. We don't own Google, Yahoo or MSN. So, we cannot and will not promise you your website ranking will be up on the first page in a very short time. Working the search engine listing requires time and effort. It involves writing, re-writing, editing and re-editing, submission and re-submission, and a lot of other activities which belong to a 'qualified' webmaster.

Do take a look at our Sample Websites (websites we developed for companies), Web-Management-Program or Contact us to discuss your website needs !
Good luck and all the best to your endeavour.