SMEs have not give enough thought and consideration to this all-time powerful media that can do so much good to their business.

Let's analyze the cost of doing video marketing. Assuming you want to distribute 1,000 video to all prospective customers, it will cost you less than RM1,000 for VCD or less than RM3,000 for DVD! If you really want to save costs, duplicate or replicate the video in-house. This is something your staff can learn to do on a small scale. (Look out for tips on how to do professional and presentable CD label in upcoming issues of FM Newsletter).

Make sure all your sales people use the video once you have it. Place a video in your store/office, so that customers who enter your premises will be able to view your video. Don't forget to place your video on the front page of your website. Capitalise on the power of video marketing wherever and whenever you can. Remember the power of picture and sound. Watching a video is like hearing from a third party subconsciously eventhough thay know you paid money to someone to produce it. We have seen product/service priced at 5 figures sold through video distributed to customers. When your video is produced in an honest and decent manner, people gain confidence in your product and service. Hollywood style production with lots of fancy effects will do good in a TV commercial and branding. If you have the budget and the investment is justifiable for your business, by all means go ahead and get one done by the big production company.

Don't fool your customers. You won't be able to in this information era. Be honest and sell your benefits clearly, your video will increase your sales! (Back to Top)

Video Making

Video used to be a novel tool for the big companies and corporations. Not anymore. All businesses should capitalize on this all-time powerful media that will make significant difference to sales figures! Do you need huge budget (RM 20,000 and above) to produce a good and usable video? We have seen Video produced with a budget below RM10,000 brought in sales over and over again. What is most important is effectiveness of your video in communication your products/ services. Unlike blockbuster movies, video marketing for businesses rely on information and educating your prospects to be well informed of what you have to offer. A down-to-earth approach to telling your prospective clients how your products/ services offer features and benefits that your competitors do not have.

Video production is expensive for a good reason. Video making is a multi-disciplinary field and profession. It involves literary/writing skills for scripting. It also involves design and story telling skills. It involves specialized computer skills that people spent years to study or learning. It involves sound and audio skills. It involves marrying sound and picture to give the desired effects. It calls for creativity. It calls for the use of visual and audio sensory projection. Production companies (especially the big ones) have a whole team of people specializing in each area of video production, from scripting to storyboarding, from video shooting to video editing, and from recording to mixing. This is just the personnel part. The hardware and software required for video production also impart significant investment for the production companies.

Video are produced for a specific purpose. Be it branding, product explanation or introducing your business, video plays a powerful role in opening up the minds of your customers.

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Website Development Workshop

Creating a website is not all that difficult. Start from the basics and in no time you will be designing and programming more complicated website.

If you are the owner of SMI or SME, Feasible Marketing bring to you a '1-Day Fast Track Website Development Workshop'. All you need is a laptop installed with Adobe Dreamweaver and Adobe Photoshop. At the end of the workshop, you will be able to create a decent website. If you have your website content write up ready and pictures/photos suitable for your website, your website will be complete at the end of the workshop. You can also send your staff to this workshop instead of interrupting your own schedule.

Workshop Fee: RM1,000 (Original RM 1,500). Details: Click here

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